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Driving data usage and content revenues via personalization

You are making significant investments in next generation data networks to grow revenues.   However, broadband networks won’t drive data adoption and usage alone – it’s the digital services that you offer customers over these networks that will drive growth.  These services have to be compelling, discoverable, and most important, personalized to each user.  Service providers can’t take a one size fits all approach in serving their customers – otherwise you’ll overwhelm your customers with information and make it hard for them to find what they’re interested in – especially from mobile devices.  You need to offer a personalized experience across your portals, storefronts, off-portal browsing, search and advertising, that entices consumers to spend more time browsing and consuming on the Internet, whether on your portal or the open Internet – this alone will drive data usage, content sales and advertising revenues. 
 

About Amdocs Interactive

Amdocs Interactive offers a complete portal, storefront, commerce, search and advertising platform that allows you to rapidly deploy a more compelling portal and capitalize on content and advertising. What differentiates our platform is our state-of-the-art artificial intelligence technology that personalizes the user experience – down to the individual, wherever they browse or consume on the Web. The platform supports all screens, whether your customer is a mobile operator or offers broadband or IPTV services. We have deployed our solutions at over 70 operators worldwide and have processed more than $6 billion in content sales for our customers to date. We can manage all aspects of your digital services operations and our consultants can help you with everything from their strategic planning to business analysis.   Amdocs Interactive is part of the Amdocs CES (customer experience systems) portfolio and serves many of the same BSS/OSS customers.