MOST INNOVATIVE LEADERS
Amdocs Interactive expertise in commerce, partner collaboration, self-service and personalized portal solutions is reflected in the impressive collection of published and award-winning white papers.
Thought Leadership
Fighting Smart: Using Value-Added Services To Create Lasting Customer Loyalty – NEW!!
This White Paper — based on a survey of 120 communication executives at major mobile operators across Asia Pacific and conducted in partnership with market research firm Coleman Parkes — confirms the central importance of VAS such as mobile payments,mobile advertising and contextual delivery (assisted by personalization technology) in mobile operator strategies.
Download the whitepaper to see the full results from the survey.
A Study of Relevance in Mobile Advertising
This Amdocs Interactive User Study shows that Amdocs Interactive Ad Signatures significantly increase the relevance of targeted advertising to mobile users when compared to other targeting techniques. The study, conducted in the Amdocs Interactive’s Innovation Centre, examines how users responded to live advertising based on their demographic (CRM) and behavioral characteristics. In all, the actions of more than 200,000 users were analyzed over a 4 month period. Download the white paper to see the full results
Personalized Recomendations
Mobile content (both service provider-owned and off-portal content) and ways to access that content in today’s increasingly connected world is in high demand – its growth opens up never-before-seen opportunities for users and service providers alike. But that growth is burdened by usability and content discovery issues, as well as decreasing user attention spans. All of which hinder mass adoption and monetization opportunities. This White Paper discusses how Personalized recommendations done well can deliver the right content to the right user at the right time and in the right place – and drive growth of mobile content consumption both now, and as we move into the Teraplay world of a trillion connected devices
How Service Providers can Reassert Themselves in the Off-Portal Market
Operators should approach the off-portal market similar to how Salesforce.com approached the cloud computing trend with its Force.com platform. Salesforce.com made a large investment in its infrastructure over the years and recognized it could monetize it by offering platform as a service to smaller third parties looking for a quicker way to market. This whitepaper explores how operators should view their networks and business support systems as monetizable assets that can offer substantial value to the off-portal ecosystem.
MobileGroove, the leading source of analysis and commentary on all things mobile, has joined with Amdocs Interactive to showcase a series of thought leadership articles and interviews focused on personalization and content discovery for the mobile Internet. Click here to view this exclusive content
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