The Amdocs Interactive Mobile Internet Solution is a profiling and navigation solution that learns what users do off-portal, helps them find off-portal content faster, and entices them to return to your mobile portal – helping you drive more data adoption and mobile Internet usage. Its key differentiator is that it personalizes the user experience down to the individual – displaying the links, sites, ads, recommendations, search results, etc., that are most relevant to each user – and refreshes what they see with each click.